[quote=Tizzy;3513]Why is he saying I need love?[/quote]
It’s a sales tool, meant to answer the question of what products to try to sell to you, and how.
Bakery supplies, for example, are a classic love product, which is why they are so often marketed by images which D’Customers perceive as typical objects of affection.
Your standard enriched butter is often sold to D’Consumers who value stimulation and harmony.
Since you are likely to imminently recommend certain strategic magical purchases to your friends, it’s worth it to subject you to brand and product line marketing.